Darling Love

I had the assignment of covering Pure, the largest womenswear trade show in the UK. It was my first time going, and I was super excited. I've heard stories of its massiveness, but seeing it in person is like walking into the hugest department store imaginable, without having to walk through a men's or children's section at any point. The carpeted aisles led to various sections, like spirit young fashion, premium fashion, and general womenswear. The staircases led to shoes and accessories. But, I found my absolute favorite exhibitor on the first floor. Darling is only four years old and was created by a London based designer with a love for English vintage looks. The name fits them perfectly, as the brand has gorgeous feminine clothing and accessories displayed against a chic, slightly vintage, yet modern background. I looove.

Seasalt hosts a cute party on a ship

My coworkers and I were invited to a Cornish themed celebration on a moored ship near London Bridge. Seasalt, a clothing company from Cornwall, were hosting the party in celebration of their new partnership with John Lewis. Seasalt's new collection for Spring 2012 will be available at the retailer in five stores, including Oxford Street and online. The range was inspired by the artists and potters of St. Ives, which reflects the town's heritage. Seasalt generally appeals to women age 30 and up with an active lifestyle, but I found a couple of cute, snuggly knit sweaters I wouldn't mind hanging in my closet.

It started snowing, ironically, shortly after we arrived, but we still had a lot of fun. The party featured a setup of the new collection, and a very talented Cornish band, singing classic tunes. We were welcomed with cider from Cornwall, Cornish pasties, and goodie bags. Plus, they had sailor themed cupcakes!

The band

The snow made it a bit hazy

My goodies!